Why we redesigned our website and web app to create a new digital experience where technical efficiency meets attention to visual detail.
💡 What if design wasn’t just about aesthetics?
At Newboot, we develop complex technological solutions: IoT, industrial cybersecurity, connected system intelligence. But from day one, we’ve been guided by a strong belief: Technology is only valuable if it’s well understood, well used, and well experienced.
And to achieve that, design plays a crucial role. Not as a superficial layer. Not just a coat of paint. But as a true driver of innovation.
This belief is what led us to fully redesign both our website and our web app.
🎯 A concrete need: Making the complex accessible
The solutions we build operate in highly technical, often opaque industrial environments. And yet, these are exactly the users we want to support: engineers, maintenance managers, industrial buyers, project leads… People who don’t always have the time—or the patience—to navigate through unreadable interfaces.
👉 That’s why we’ve reoriented our approach around user experience (UX):
- Simplifying navigation, even in a technical context
- Creating a clear and logical hierarchy of information
- Giving meaning to data through smart visualization
- Streamlining interactions, even for complex use cases
🔍 User interface as a field for innovation
We’ve embraced UI best practices tailored to industrial IoT:
- A modular design adaptable to different business configurations
- Interactive dashboards, easy to read even on the production floor
- A responsive interface, built for both technicians and decision-makers
- Clear iconography to reduce errors and speed up decisions
- A coherent visual theme balancing clarity and modernity
📊 The result? A smoother, more human, and ultimately more effective experience.
🌱 Responsible design, aligned with our values
Redesigning our digital ecosystem was also an opportunity to make meaningful choices:
- Reducing cognitive overload with a minimalist approach
- Boosting performance for fast loading, even in field conditions
- Making information accessible to users of all backgrounds
- Lowering the environmental footprint with a lighter structure
Just because we’re talking about industry, sensors, cloud, and cybersecurity doesn’t mean we should forget about the human side.
🤝 Design + Tech = One Unified Vision
At Newboot, we believe in cross-disciplinary expertise: Technical, creative, and human.
This redesign project isn’t just a visual refresh. It reflects our global philosophy:
👉 cutting-edge technology, 👉 strong user focus, 👉 and purposeful design.
Our new website and web app now welcome you with a clear promise:A more readable, more understandable, and more human-centered digital tool.
